With more than 13 million traveling vehicles registered in Australia that stands to reason that there are plenty of autos bought and sold each year. So - how do you make your car ad stand out from the pack? If a image tells a thousand words, as we say, then it stands to reason that a great car picture will tell a better tale.
When selling a car, a photo tells a thousand words
CANSTAR trapped with Malcolm Flynn, Motoring Writer regarding CarsGuide.com.au, to get a number of inside knowledge on taking that selling shot.
Q: In relation to selling your car, how critical are great pictures?
A: Currently pictures are vitally important while selling your car. Everyone else’s advert will be accompanied by images, so who will click on your advertising if yours isn’t? It’s not hard to take good pictures both. Any smartphone will have a suited camera built into it, and also the pics can be uploaded straight from the phone, or emailed to your residence computer.
Q: What are some of the “must have” pictures to include?
A: Be sure to include front and rear three-quarter views at the very least, showing both sides of the auto. Interior shots are also advisable, including the dashboard, front and rear seating and inside the boot. You desperately want to show off your car from all angles, so the more the better. When uploading the images, make an effort to place them in a logical buy with the front three-quarter view at first. Nobody will click on your ad if you use a boot shot as the first impression.
Q: Should you include pictures of any defects, as well as the good points?
A: It is far better to highlight any defects as an alternative to exclude them. You don’t want virtually any interested parties discovering any unpleasant surprises after they’ve journeyed for a personal inspection. Conversely, you also want to make sure buyers can see any of your car’s highlights.
R: In your experience, what type of history works well?
A: An even background is best, like tall bushes or against a wall structure. Try to choose a background that will contrasts with the colour of your car or truck. Dark background for a light car and vice versa. Try and shoot in even lighting, facing away from the sun. Morning hours or late afternoon perform best and try to avoid shadows.
Whatever you do, don’t include important others or your pets in the shots. Many vendors have before, and it detracts from the ad’s presentation.
When selling a car, a photo tells a thousand words
CANSTAR trapped with Malcolm Flynn, Motoring Writer regarding CarsGuide.com.au, to get a number of inside knowledge on taking that selling shot.
Q: In relation to selling your car, how critical are great pictures?
A: Currently pictures are vitally important while selling your car. Everyone else’s advert will be accompanied by images, so who will click on your advertising if yours isn’t? It’s not hard to take good pictures both. Any smartphone will have a suited camera built into it, and also the pics can be uploaded straight from the phone, or emailed to your residence computer.
Q: What are some of the “must have” pictures to include?
A: Be sure to include front and rear three-quarter views at the very least, showing both sides of the auto. Interior shots are also advisable, including the dashboard, front and rear seating and inside the boot. You desperately want to show off your car from all angles, so the more the better. When uploading the images, make an effort to place them in a logical buy with the front three-quarter view at first. Nobody will click on your ad if you use a boot shot as the first impression.
Q: Should you include pictures of any defects, as well as the good points?
A: It is far better to highlight any defects as an alternative to exclude them. You don’t want virtually any interested parties discovering any unpleasant surprises after they’ve journeyed for a personal inspection. Conversely, you also want to make sure buyers can see any of your car’s highlights.
R: In your experience, what type of history works well?
A: An even background is best, like tall bushes or against a wall structure. Try to choose a background that will contrasts with the colour of your car or truck. Dark background for a light car and vice versa. Try and shoot in even lighting, facing away from the sun. Morning hours or late afternoon perform best and try to avoid shadows.
Whatever you do, don’t include important others or your pets in the shots. Many vendors have before, and it detracts from the ad’s presentation.
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